Sabih Oved as an allegory
If you walk East on the Kazenelson street in Givataim and then turn right to the Sirkin street, you will see a short line of 5-10 people, sometimes more. It doesn't really matter what time of the day you will visit the place, there always will be people. They are standing in line to get sabih from the famous Sabih Oved (the link is to a funny commercial). Although sabih is a relatively simple dish, Oved literally managed to bring it to a level of art, justifying his self-proclamation as "the best sabih in the universe". The secret seems to be simple as well – Oved concentrates on a single product, but he is doing it the best.
However, Jon Stewart from the "Daily Show" thinks that he can do everything and still remain the best. As hilarious as he can be talking about politics and sometimes celebrities, he failed completely trying to talk about technology.
Yesterday, in light of the official lunch of Windows Vista, he hosted Bill Gates. Probably as an act of sophisticated criticism on the business practices of Microsoft, Stewart had MS's logo all over the screen as long as Bill Gates was talking. The entire studio was covered with MS symbols and a shiny box of the newly-released
The entire episode leaves a very bitter taste. The popular satirical show looks as if simply selling itself to promotion of the MS's new product and Jon Stewart appeared as a scared little boy, bathing in the shadow of glory of the one of the richest and most powerful men on Earth. Not a single question addressing the violent business practices of MS, the multiple problems and ambiguities surrounding the new Vista; not a hint on the great similarities of the new system with MAC operating system, no notion of the extension of MS to providing content and getting more involved in our lives; nothing. None of the really important and interesting question surrounding MS was raised in this rather unique opportunity offered to the "Daily Show". Jon Stewart literally set the stage (with huge windows logos) to Bill Gates to promote the new MS's creation for almost 10 minutes.
What was there? Why did the biting satiric show turned into mewing toothless creature carefully following every movement of its master and expressing poor sense of humor? Is it the power of Bill Gate's personality that turned Stewart into a pincher? Or is it the collaboration between Viacom, the owner of "Daily Show", and MS that dictates a scathing provision of infomercial time, mocking the viewers' intelligence? Or is it me not understanding the deep humor and the critical insight of the situation?