Light at the end of the storage

A positive sign from Google. They just posted in the company blog that they are not going to save our search history forever... well maybe... unless we ask... or unless the law changes and the big brother asks them... and in general they are going to store the search history forever, but they will blur the personally identifiable information after a couple of years.

I think this is good that the issue is now on the public agenda, though there are still unanswered questions (like why the identifiable information is stored in the first place, unless i asked for that? what is the nature of my relationship with google - am i selling the eyeballs for advertisers, or i am selling information about my behavior?). But it seems like a move in the right direction.

Any thoughts?