Election and my privacy paranoia

Right now I am sitting in a living room watching, together with two classmates, the results of the US election coming in. Yes, this is yet another socializing event :) As we watch it, there is apparently a mini-history taking place as the democrates are taking back the house. Watching it with two "burned" (literally translation of שרוף from Hebrew) democrats it is rather entertaining. Judge yourself:

more :)

However, not everything is that shiny. A couple of days ago Veronica sent me that article, which was rather "eye-opening" for me. Here are some examples of articles in English describing the phenomena: [1], [2], [3] (thank you Erik for those). Basically, the idea is that in this election campaign managers used voters registry crossed with various consumer data for targeted campaigns. As a result they claim to be able micro-manage the election knowing practically everything about their voters' behavior. So today, when you shop, subscribe for a journal or send your kids to a summer camp, you've been literally monitored by the Big Brother. Is it me, or this is spooky? How come that we don't really care about that? What happened to the boundaries of our privacy? Today the monitor the behavior to target the message/political pressure and what will happen tomorrow? Are we going to be followed to the polls? After that I do start question my concerns about Google for there are worse things out there…

And here is the guy who is apparently (partly?) responsible for creation of this database, Frank Luntz, a name and a face to remember.